Selling ASAP: Art, Science, Agility, Performance is a “recipe book” for how to achieve your sales objectives by better anticipating prospects’ and clients’ wants and needs and by prescribing solutions that build value over time. Personal selling is experiencing a dramatic shift due to radically changing customer expectations. Customers want trusted advisors, not just product experts. They want value, not just performance. They want solutions, not just products.
This new book focuses on the importance of viewing a sale not as a one-time encounter but as an opportunity to build a lifetime, mutually beneficial relationship with the customer and become a trusted business advisor. In addition to the traditional coverage of selling processes, Selling ASAP includes content on the art and science of professional selling. By providing practical tips backed by solid research in best practices, the authors have created a unique sales book on how to build a successful business in sales and become a trusted advisor for your clients, which generates repeat customers and prospective referrals.
Selling ASAP: Art, Science, Agility, Performance blends the timely and timeless components of selling professionally in today’s rapidly changing business environment. If you’re interested in achieving true success in selling, this book is for you.