Carl Stevens


Carl G. Stevens was Charter Director of the Center for Professional Selling and Sales Management at Baylor University as well as a member of the Advisory Board of Baylor University’s Hankamer School of Business and the Schools of Business at University of Houston and Houston Baptist University. More recently, he was Chairman of the Board for the Institute of Certified Sales Professionals and the coordinator of intellectual properties at the Institute. Dr. Stevens received the Outstanding Sales Educators Award of the Decade from Texas A&M University. He has coauthored four books in addition to Selling ASAP, including: Selling; Agri-Selling; The Secrets of Super Selling: How to Program Your Subconscious, Advanced Studies in Professional Selling; and How Winners Win.

He is the creator of the Coaches Clinic, a program geared toward sales managers; he developed the Effective Executive Communication program and workbook, teaching verbal and nonverbal communication for management; he produced Advanced Studies in Professional Selling, a workbook with audio; and he is the designer of The iCSP Blueprint for Professional Selling, a seminar about how to structure a complete professional presentation in the proper psychological process for maximum motivational appeal. In addition to these ventures, he has been published in Sales Management Magazine, Marketing News, Commerce Magazine–San Antonio, Sales and Marketing Council Bulletin, Speakout (the official publication of the National Speakers Association), the Houston Chronicle, and many other publications. Mr. Stevens has done sales education and consulting projects across six continents and fifty-one countries for companies including Caterpillar, Dresser, Du Pont, Ford Motors, IBM, John Deere, Kodak, Mitsubishi, Prudential, Quaker, RCA, Upjohn, Volkswagen, Westinghouse, Yale, Xerox, and many more. He is considered one of the nation’s leading authorities in the field of programmed sales education and human resource development. He has been inducted into the Speakers Hall of Fame and granted the National Speakers Association’s Council of Peers Award of Excellence, the highest award in professional speaking, joining ranks with such recipients as President Ronald Reagan and Art Linkletter.

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