The Art of Professional Selling

Selling ASAP is a book that bridges sound academic research and solid business practices.

Meet the Authors





What Others Are Saying…

“I wanted to thank you again for sending a copy of your book, Selling ASAP, last spring after I was fortunate enough to be named the 2013 National Collegiate Sales Competition undergraduate winner. Your research and innovative sales techniques have been extremely helpful, so much so that I returned to the competition and won the graduate level of NCSC just last week. With your help, I improved my needs identification questions and learned how to better approach a close. I took your book to every sales practice and referenced it throughout the entire process. Thank you again for guidance.”

– Mykayla Goodwin

Components of Selling

Selling ASAP:

Art, Science, Agility, Performance

Combines both timely and time-less components of selling to help professionals achieve their sales objectives in today’s fast-paced business world. With practical tips and innovative sales techniques, this invaluable guide stresses the importance of viewing a sale not as a one-time encounter, but as an opportunity to build a long-lasting mutually beneficial relationship.

Explore The Book - Selling ASAP


With blog posts and videos, the Selling ASAP website provides additional resources for the up and coming sales professionals who are looking to position themselves above the toughest competition. Hone your selling skills and learn how to become a trusted adviser.

Review Our Resources

Available At These Locations

LSU Press

Buy Now!


Buy Now!

Barnes & Noble

Buy Now!